![]() In 2019, the company closed down its online local marketplace in China, meaning that customers were no longer able to buy goods from Chinese vendors. Since then, it has enjoyed limited success in the vast market. The site is intended to serve less as a personalized professional networking service that allows users to share messages and online posts, and more as a traditional careers portal.Īmazon first entered mainland China in 2004 by acquiring, a major online seller of books, music and videos in the country. (MSFT), decided to introduce an all-new, even more localized service, called InJobs. The platform, which is owned by Microsoft Last October, LinkedIn said that it would shut down the local version of its platform in China, citing a “significantly more challenging operating environment” and compliance hurdles. iStock/Getty ImagesĪirbnb is closing its listings business in China London, UK - July 31, 2018: The buttons of the travel app Airbnb, surrounded by Amazon, ebay, News and other apps on the screen of an iPhone. ![]() Starting this summer, guests will no longer be able to make bookings in China. Last week, Airbnb ( ABNB) announced that it would take down all its listings in the country and concentrate instead on outbound travelers, saying that it had incurred mounting costs that were made worse by Covid-19. The move adds to a series of corporate withdrawals from China in recent months. “We have established an extensive business foundation in China and will continue to innovate and invest.” “Amazon China’s long-term commitment to customers will not change,” the Seattle-based firm said in a statement. (AMZN) also said it would stop supplying Kindle devices to retailers starting Thursday. The company announced Thursday that starting July 2023, Kindle users will not be able to buy online books in the country.Įxisting customers will be able to download previously purchased titles until June 2024. I don’t think the Kindle will be completely discontinued anytime soon, as they do not have much competition in their strongest markets such as the United States, UK, Canada and most of Europe.Amazon is shutting down its Kindle bookstore in China, marking another retreat by a Western tech giant in the world’s second biggest economy. Amazon sells way more physical books than ebooks. This e-reader used to be critically important to Amazon, but in recent years Amazon Music, Prime Video and Alexa make way more money. Pulling out of your largest market, with a whimper does not bode well for the future of the Kindle. The Chinese are more likely to read with their phones, and domestic e-book services like Tencent’s China Literature dominate, whereas the Kindle app is only in the top 10. However, iiMedia Research analyst Zhang Yi told Nikkei that the Kindle brand is now “relatively niche” in the region. Why did Amazon decide to leave China? It is primarily due to homegrown competitors like Xiaomi and TikTok parent ByteDance eroding Amazon’s market share. ![]() Amazon told Chinese State media that China represented 40% of global e-reader sales. More than 460,000 books, including 220,000 Chinese and 240,000 English titles, are available on Kindle Store in China as of 2017. Also, in 2024, Amazon will close their ebook servers completely, so users must download and store their books on the Kindle or lose them forever.Īccording to Elaine Chang, president of Amazon China, the Kindle launched in China in 2013 and was the first overseas brand to enter the market and gain traction. The Kindle app for Android and iOS will be pulled from the app stores in the summer of 2024. This will prevent anyone in China with a Kindle e-reader or using one of the Kindle apps for Android from buying ebooks. They stopped selling Kindle e-readers last summer and have just stated that they will completely shutter the Kindle Store on June 30th, 2023. Amazon is pulling out of China, once considered its most significant market.
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